Target Audience
Target Audience
Web2 Users: Seamlessly cross the blockchain barrier through gameplay — enter the new financial ecosystem and earn passive income with ease.
Web3 Users: Experience both Play-to-Earn and Live-to-Earn in the Web3 world — grow, achieve, and accumulate blockchain assets through life simulation gameplay.
User Motivation Matrix
Web2 Users
They want to experience a fun, relaxing life simulation that teaches real-world financial habits — without needing blockchain knowledge.
Enjoyment, Curiosity, Easy Passive Income
Web3 Users
They seek a sustainable Play-to-Earn ecosystem where daily life, growth, and asset accumulation are interconnected.
Growth, Ownership, Long-term Value
Why It Matters
Monokoily bridges the gap between traditional and blockchain gamers. For Web2 users, it serves as an accessible entry point into the Web3 ecosystem through casual, meaningful play. For Web3 users, it offers depth, strategy, and sustainable earning — transforming Play-to-Earn into Live-to-Earn.
By aligning both user motivations, Monokoily builds a unified community where entertainment and financial growth coexist.
User Journey
Every player begins with a simple goal — to live, work, and grow within the Monokoily world. Web2 users gradually learn how blockchain assets function through natural in-game actions, while Web3 users refine their earning strategies and discover long-term value through simulation-based gameplay.
Step by step, casual play evolves into real understanding — bridging knowledge, ownership, and purpose in one seamless journey.
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